3 reasons why animation has become incredibly useful in the educational sector

We have seen it all - from online training courses to promotional videos. 16 years experience in the industry and we can positively say: animations are here, and they’re here to stay.

We’ve rounded up our top 3 reasons why animation marketing is the best strategy to raise awareness, create an online community and stay connected with your students in 2017.

Stay connected with existing students & raise awareness to potential students.

Your students will be proud to be a part of your college or university. Make sure you connect with them regularly through social media, in a way that interests them and encourages them to promote their college and connect with their faculty. Animations are a great way to do this. One of our most recent projects was for York St John’s University where we created a variety of short social media animations promoting the local area and ‘things to do’ in York. It was a highly successful campaign allowing the university to connect both with their existing students and raise awareness to potential students.

Animation allows you to get personable without compromising professionalism.

No matter how old you are, let’s face it: we’ll always have a soft spot for animation. It’s fun, humorous, and an incredibly friendly way of teaching an educational module or promoting a college or faculty. With animation, it’s limitless and you can be as creative as you like.

Animation allows you to create a community and share achievement

Plan, execute and repeat. Once your social media strategy is in place, all you need to do is repeat. Animation is a fantastic way of sharing achievement and creating a community. More and more, the educational sector is investing in branded animation because it has a massive appeal to your target audience. Animation creates interest and engagement and is a fun way to appeal to customers of all ages.

Get in touch if you are involved in education and want to brainstorm some ideas with us. It could be just the new and on-trend method of engagement you were looking for!