Over the last few months, we have repeatedly mentioned in our blogs the need for video marketing, and in particular the benefits of animation. But today, we’re diving into the different types of animation and how each of them can help your organisation.
1. Animation Ads - An example of animation being used before a project even begins!
An animated ad has the power of generating awareness and engagement. Take our example from Askham Bryan’s Wildlife Park - we were able to produce the promotional video before the park was officially opened, to create interest in the project ahead. Engaging with an audience early on means you can create a relationship with them as the project rolls out.
2. Animated Characters - Bespoke characters that suit your branding
Get creative! With animation, character design is entirely based on your branding and the image you want to portray. Character design also allows you to build storyboards that wouldn't necessarily be suited to film and on camera. Your character can be a fundamental part of your marketing story, which in turn could go viral.
3. Animated Infographics
Share your information to your organisation or to external communities in a fun or serious way. Using animated infographics brings your information and statistics to life, in a highly engaging way, allowing you to communicate your message.
4. Animated Information Videos - Transmitting a key message
Do you have a training or information message that you want to communicate to your audience? A recent project for TOLFA needed to target kids in schools in India, so we produced an animation that would appeal to this audience to educate them on animal welfare.
Do you have an upcoming project that would benefit from one of these types of animation strategies? If so, get in touch to take advantage of our summer offers today!