Why First Impressions Online are More Important than Ever

With 84% of conversions happening on the first visit to your brand, it’s now more important than ever that you make a lasting first impression. We discuss the secrets to capturing a potential customer’s attention right from the beginning. 

Memorable Branding

Ensuring your branding and marketing is memorable, easy to understand and highly visual are all the elements you need to give your audience a flavour of what your business is about. Animation is a great way of creating original and memorable branding for your business, making your audience’s first impression one to remember! 

Homepage Explainer Animations

With animation becoming increasingly more affordable, incorporating an explainer animation to your homepage is a great & engaging way of generating new business. A short 1-2 minute video gives you just enough time to explain who you are, what you do and why it’s great. With aprofessionally scripted animation, you can make your video clear and concise, whilst keeping in mind the average attention span, particularly for a first-time visitor. Target those 79% of consumers that have reported they'd rather watch a video to learn about a product than read text on a page! You only get one chance!

Offer them an incentive for signing up to your newsletter

So you have a fantastic animation and they were impressed with what they saw whilst browsing your website for the first time. But they don't have the budget or want to explore other competitors first. How do you convert your newest and interested viewer into a lead? You can offer them an incentive. Alongside your explainer animation, you can include a pop up box that offers your newest viewer 10% off their first order when providing their personal information. Not only do you obtain the details of your newest lead so that you can email them at a later date, but in turn your business is at the forefront of their mind with an attractive 10% discount. It’s a win win situation! 

Have you used an explainer animation on your landing page? How have you found the conversions so far? Tweet us! We would love to hear from you.