How to make your Animation different from the competition

How many times have you heard or read “Video marketing needs to be a part of your strategy in 2017”? We’ve all heard it before, and the statistics that prove it are second to none.

So how do you create a video ad that makes you stand out in this crowded industry?

Your storyline needs a twist

We all know how it feels when you’re sat watching a film where you can already predict the ending. There is no denying a lack of creativity and a typical unimaginative storyline ending can make us switch off before watching the end. 

Give your animation the twist it deserves. With the right focus, you can grab your audience’s attention with an unexpected & surprise storyline that will make your ad stand out and stay in your mind.

It’s all about the production

You don’t need to come up with the script before you pick up the phone to us - that’s what we’re here for. We’ve worked with our BAFTA award-winning script writer for years, who is involved from concept to finish - ready for your animation build. Tell us what your business is about and we’ll do the rest. We ensure your script is original and has that twist it needs to grab your audience’s attention. Anyone can make a video nowadays, but if it’s a well produced video - it’s going to stand on its own in today’s competitive market. 

An emotional storyline

Some of the world’s most powerful video ads have become so successful because they simply make you stop and think. You reflect. 

The last thing you want is to find your animation at the bottom of your social media’s algorithm. Our top tip is to add emotion into your storyline, something you want to promote about your business/charity. Sometimes all it takes is a little bit of a shock factor to make your animation well remembered and raise your company’s brand awareness.

After all, the greatest marketing achievement is being the first company that comes to someone’s mind when they require your product or service.